Number format
Malaysia's country code is +60. Local mobile numbers start with 01, for example 012-345 6789. When you import or send through the API, drop the leading 0 and add the country code: +60 12 345 6789 (or 60123456789). A common mistake in imported lists is keeping the 0 after the country code, which makes the number invalid.
What people send
- OTP codes for apps, e-wallets, e-commerce and online services.
- Order, booking and payment notifications.
- Reminders from clinics, schools, tuition centres and service businesses.
- Promotions and announcements to customers who agreed to receive them.
Language and encoding
Malay and English messages fit the standard character set. Chinese text in a message uses a different encoding and fits fewer characters per SMS, so a long Chinese message is split and charged per part. If you serve Malaysian customers in several languages, test the length of each version before a big send.
Rules to keep in mind
Messaging to consumers in Malaysia falls under local law, including personal data protection rules, and the communications regulator oversees telecommunications services. Get consent before sending marketing, make it clear who is messaging, and give people a way to opt out. We do not accept spam, gambling spam, scams or illegal content: see our Acceptable Use Policy.
Sender ID
Ask us about the sender name options available for Malaysia before launching a campaign. We will confirm what is possible for your use case.
Billing
Prepaid balance, billed per message to Malaysia. Rates are shown inside your account. See pricing.